A lot of newspapers, particularly national papers, use 'puffs' to advertise offers that come with the paper or other stories within the paper which may interest the public. This also works as a bold attractive feature drawing in readers and makes them want to read more into the paper.
Headlines are also featured on every newspaper's front page. They are bold and usually in jet black to attract the readers. The fact that they are usually very short and don't include much information about the story at all makes the reader want to read more about the article.
Subheads or strap lines are used to explain a little more about what the story is about but still don't give too much away in the hope that it will make you want to read more.
Every newspaper, local and national, uses a lead story that is interesting enough to draw in an audience to buy the newspaper.
Secondary leads tend to be slightly different in local and national newspapers. A national newspaper's secondary story may be smaller like the one above and simply feature a picture with caption and short title. However a local newspaper's secondary lead would be more detailed and usually include more writing below the picture.
Photographs are used on front pages to attract the attention of the reader and to accompany the main stories.
Adverts: Large display adverts are often featured on larger, national newspapers to attract the attention of the reader. These may be offers that are available inside the paper. Smaller adverts are more commonly featured in smaller, local newspapers. These help to advertise what is available in the local community, relating to the locality of the newspaper itself.
Captions: useful when using photographs on the front page. They help to briefly describe the photo and the accompanying story especially for photographs relating to stories inside the paper.
Pugs: used to display the price/date of the paper as well as a logo or promotion.
LOCAL:
Car section: in a lot of local newspaper you will find a section dedicated to advertising used cars within the area. This attracts people to buy the newspaper if they are looking for a car locally.
Local stories: essential for a local newspaper in order to draw in regular local readers.
Website: usually a local newspaper will have a website address on the front page. This will allow people to access the news stories online and the fact that the whole story is not usually featured will attract more people to want to buy the paper and find out more.
Job section: a local job section is especially important for local newspapers in difficult economic circumstances as there will always be people looking for a job.
Property section: the property section is also important to obtain local readers as it is very relevant to the area.
