Out of these four ideas, I think the fourth works the best beause the red contrast against the black and white background stands out and draws the attention of the people passing. The size of the writing is also very readable and big enough to read from a distance. I have used different Gazette newspapers as the background and decided to use the billboard to advertise the Gazette as a whole rather than just my own local newspaper. This is because I dont feel that a newspaper as small and local as mine would have either the funds or the audience to make a billboard this size worthwhile. Therefore, the fact that the billboard is aimed at advertising Gazette papers as a whole means that it is more realistic and it indirectly advertises my own newspaper at the same time.
However, after creating the main task and website I decided that it would be much more appropriate to use the 'Standard' masthead on the billboard rather than the 'Gazette'. This creates three products that converge in terms of audience appeal, colour, format and branding.
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